Personal Care

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Baby Cream provides a protective barrier that soothes and prevents dry skin. Gentle enough for everyday use, this all-purpose cream is suita...

What's Included: 1x Baby Balm Our all purpose baby balm is made from natural ingredients that moisturizes, nourishes and  creates a protective barr...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

What's Included: 1x set of 2 finger toothbrush.  Help brushing go smoothly and begin building good habits with these 100% BPA-free, chemical-free f...

Why will you love Squigle Enamel SaverMouth Friendly Toothpaste? Because it fights or prevents Canker Sores Bad Breath (simple halitosis) Gum Dise...

Squigle Jr is a toothpaste for toddlers and those who heart them! Squigle Jr is fluoride free and contains 36% Xylitol. This toothpaste cleans you...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Overview: It’s smart. It’s Swedish. It’s maybe a little strange. It’s doctor invented & recommended. It’s 100% hygienic due to the included f...

A chest balm meets tissue mashup, BoogerWiper soothes snore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wi...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

Your NoseFrida Nasal Aspirator comes with 4 filters, but you're going to need more! This is a 20-count pack of replacement filters for your NoseFri...

Meet the mother of all gift kits. Big Bundle of Joy is the ultimate health and grooming care kit, packed with everything new parents need to keep ...

Baby all stuffed up? The Breathe Easy Kit has everything you need to rid your little one’s nose of boogers, mucus and snot. BreatheFrida Vapor Wip...

Rolling through toilet paper while training your toddler? Put the itchy bum behind you with the ButtWasher. Until they can wipe properly, the Butt...

Vagina care is super important for new moms. But hospitals don’t seem to get that. They give you a useless, ketchup-bottle-looking-thing that’s su...

Our Nosefrida Saline Kit is the ultimate booger-busting bundle. What's Inside? 1 NoseFrida Nasal Aspirator, 1 Saline Snot Spray (20 mL), 10 Dispos...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through...

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case. What's Inside? 1 NoseFrida Na...

NoseFrida Saline Snot Spray is the all-natural, simple saline solution. And by “simple” we mean two ingredients– sea salt and water– that’s all! T...

Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging t...

The right dose for baby, an extra dose of sanity for you. MediFrida delivers the full dose through a soft, familiar paci that sends medicine to th...